Question:
Discuss the issues raised in the targeting of national and local audience by international or global institutions Answer: One big conglomerate today is Disney. There many advantages that they have over independent media, like Amazon Studios. One of those advantages is that they have a lot more money than independent media. They are a huge company with a bunch of subcategories, which means that they have a big income. Disney’s large amount of money allows them to make higher quality films and products than independent films. Another advantage that Disney has over Amazon Studios is that they are more known, so they can reach a bigger audience faster. Disney is able to market a new film and it would spread like a wildfire throughout social media. There are also some disadvantages to Conglomerates like Disney. One is that the behavior of their sub-companies can reflect badly on the conglomerate. For example, if Marvel did something bad, that would negatively affect Disney’s image as well as Marvel’s One independent media outlet is Amazon Studios. One of the biggest advantages that independent media has is that they have more free-range in what they produce. They don’t have to make things specifically for what the audience likes, but also for themselves. One disadvantage and advantage is that Amazon Studios determines its own image. Independent media outlets don’t have sub-companies that can affect their reputation, so the way that their audience perceives them as a company all comes from how they act. If Amazon Studios were to produce something that was disrespectful to another person or culture, they would get negative feedback and would have no one to blame but themselves. If Amazon Studios were to produce something that brought awareness to an important issue, that would get them positive feedback.
0 Comments
Leave a Reply. |
DescriptionThis blog was created for a AICE Media Studies class. This section of the blog is my progress for the final project. Archives
April 2021
Categories |